Book two · Free PDF
Most of your customers almost bought from you.
The Almost Customer is the marketing book about the people who find you, read your page, compare you, nearly call, and then quietly disappear. Why they walk away, the state they were in when they decided, and how to win them back honestly, including from the AI assistants that now shop for them.
It's yours, friend. Enjoy it.
Tap below to download your copy. Start with Chapter 2, the Exit Map. Then, sometime this week, call your own business at 5:45 pm. Chapter 14 explains why.
Download the PDF ↓Know a marketer who keeps saying "we need more traffic"? Pass it on:
Want help plugging the leaks on your own website? Book a free call or read book one.
Read this before you buy more adsThe uncomfortable truth
You don't need more traffic. You need to stop losing the traffic you have.
Every month, people find you, read your page, compare you with two other tabs, maybe even dial your number, and then vanish. They aren't rejections. Most of them are unanswered questions. This book follows them out the door and finds out why they left.
They hit one small moment that pushed them out. A hidden price, a long form, a quote that arrived too late, a voicemail nobody leaves a message on.
Same person, wrong moment. You gave a long story to someone in a panic, or "call now!" to someone who was just dreaming on the couch at 11 pm.
An AI assistant picked three businesses before they ever saw yours. You weren't on the list, or the summary of you was wrong.
Most marketing books study the few people who buy. This one studies everyone else, because that's where the money you've already spent is leaking out.
What you walk away with
Find the leaks. Fix them honestly.
Every chapter starts with a real-feeling customer moment, tricks you with a Mind Trap so you feel the behaviour yourself, then shows you exactly what to change.
- The Exit Map: the six doors almost every lost customer walks out through
- The State Map: how panic, comparing, dreaming and guilt change what people need to see
- Headlines that pass the three-second test on a phone, in a hurry
- Quotes and follow-ups that win back the people who went quiet
- What to do with "I'll think about it", without pressure tactics
- How AI assistants build their shortlist, and how to earn a place on it
- How to win the human after the machine has done the comparing
- A 30-day plan that fixes the biggest leaks first
Inside the book
Five parts. One question: why did they leave?
The Missing Majority
- Meet the Almost Customer
- The six exit doors
- Why price is rarely the real reason
Not Who, But When
- The Panic Buyer
- The Lunch-Break Comparer
- The Late-Night Dreamer
- Designing for states
The Exit Points
- The three-second exit
- Abandoned carts and forms
- The quote that went quiet
- The phone that rang out
Two Customers
- Meet your second customer
- What the machine reads
- What the human still decides
Winning Them Back
- The honest comeback
- Measuring the missing
- Your 30-day plan
Let the book fool you first. Try one.
🪤 Mind Trap: two checkouts
Shop A shows $85, then adds a $12 design fee and $15 delivery at checkout. Total $112. Shop B shows $112, "including design and delivery." Same total. Which one are you more likely to finish buying from?
The book has 20 of these, with every answer explained at the back. Get them all free →
Honest fit check
For marketers who are done guessing.
It's for you if
- You run campaigns and want to know why some land and others leak
- You own a business with visitors but not enough enquiries
- You design websites or write copy and want them to convert
- You want to be found when customers ask AI for recommendations
It's not for you if
- Your only plan is to buy more ads and hope
- You want dark patterns and fake countdown timers
- You think "price" is the only reason anyone ever leaves
- You'd rather not look at your own missed calls
Why I wrote it
I kept watching good businesses lose customers they'd already paid for.
Building websites, I see the same story again and again. The ads work. The traffic arrives. People read, compare and get close. Then something small, a hidden price, a slow reply, the wrong headline at the wrong moment, sends them to someone else. Nobody notices, because people who leave don't leave receipts.
This book is about them. Every idea in it is honest, practical and tested against the way real people behave, with no made-up statistics and no tricks you'd be embarrassed to explain to a customer.
Jahanvi Gulati
Questions
Before you grab your copy
Is it really free?
Yes, completely. Enter your first name and email, and the download appears straight away. You're welcome to share the PDF, but please don't sell it or republish it as your own.
Do I need to read book one first?
No. The Almost Customer stands on its own. If you want the full marketing picture first, Noticed, Trusted, Chosen is free too, and the two work well together.
Is it only about websites?
Not at all. It covers phones, quotes, voicemails, follow-ups, print, events and AI assistants as well as websites. Anywhere a customer can almost choose you is in the book.
Won't the AI chapters go out of date?
The tools will change, so the book focuses on how AI assistants behave, what they read and how people use them. Those principles last much longer than any button or feature.
Will you spam me?
No. You only get marketing tips if you tick the box asking for them, and every email has an easy unsubscribe link. Your details are never sold or shared.
Also by Jahanvi Gulati
Noticed, Trusted, Chosen
The 2027 Marketing Playbook. The complete plain-language guide, from flyers and referrals to Google, social media, email and AI, with a 90-day plan.
Get book one free →Your next customer is already on your website. Don't let them leave.
Free PDF, 105 pages, instant download. Read Chapter 2 tonight and you'll never look at your analytics the same way.
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