For local businesses, your Google Business Profile is often the first thing people see. It’s the panel with your hours, reviews, photos and directions that appears in Google Search and Maps.
Your website and your profile do different jobs, and they work best when they’re connected properly.
What each one does
Your Google Business Profile helps people find you quickly, see reviews, get directions and call with one tap.
Your website gives the full story: your services in detail, your work, how you operate and why someone should choose you.
Many people see your profile first, then click through to your website before they decide.
How to connect them well
1. Link to the right page
Your profile has a website link. Usually that’s your homepage, but if you have a page for a specific location, linking to that page can make more sense.
2. Keep details matching
Your business name, address, phone number and hours should match exactly on your profile and your website.
3. Use the same services
List your services on your profile using the same names you use on your website. It keeps everything clear for customers.
4. Reuse your best photos
Upload real photos of your work to your profile, and use them on your website too. Fresh photos keep your profile active.
5. Show your reviews on your website
Your Google reviews are great proof. Feature a few real ones on your homepage and service pages, and link to your profile so people can read more.
6. Add a map and directions
If customers visit you, put a map or directions on your contact page.
Keep your profile active
- Reply to every review, good or bad, politely and personally.
- Post updates about recent work or seasonal services.
- Answer common questions.
- Update your hours for holidays.
Track what’s working
Your profile shows how people find you and what they do, like calls and website clicks. Adding tracking tags to your website link helps you see these visits clearly in Google Analytics.
For the website side of local search, start with my local SEO checklist. If you need a website that’s ready to work with your profile, let’s talk.
