When someone in Surrey searches “bathroom renovation near me”, Google has to decide which local businesses to show. Your website plays a big part in that decision.
You don’t need to be technical to get the basics right. Here’s the checklist I use on every local business website I build.
1. Say where you work, clearly
Mention your city and the areas you serve in natural places: your homepage headline or intro, your service pages and your footer. Write it the way you’d say it to a customer, like “We serve homeowners across Surrey, Langley and Delta.”
Avoid stuffing city names into every sentence. It reads badly and doesn’t help.
2. Keep your name, address and phone consistent
Your business name, address and phone number should match exactly everywhere: your website, your Google Business Profile, Facebook and any directories. Small differences, like “Ste” on one and “Suite” on another, can create confusion.
3. Give each main service its own page
A single “Services” page listing everything is hard to rank. A dedicated page for each main service lets you explain it properly and gives Google a clear page to show for that search. I explain how to write these in how to write service pages that bring in calls.
4. Add pages for the areas you serve
If you work across several cities, a helpful page for each one can work well. The key word is helpful. Each page should talk about real work in that area, local details and how you serve customers there, not the same text with a different city name swapped in.
5. Write good page titles and descriptions
The page title is the blue link people see in Google. Keep it short, lead with the service, and include the location where it fits. The meta description underneath should tell people what they’ll get if they click.
6. Make it fast and mobile friendly
Most local searches happen on phones. A slow, awkward mobile site loses people before they read a word. My guide on why your website is slow covers the common fixes.
7. Make it easy to contact you
A tappable phone number, a short contact form and your hours should be easy to find on every page. Local searchers are often ready to act right away.
8. Connect your Google Business Profile
Your Google Business Profile and your website work as a team. Link your profile to the right page on your site and keep the details matching. More on that in Google Business Profile and your website.
9. Show real proof
Real reviews, photos of real projects and specific details about your work all build trust with visitors. They also give your pages useful, original content.
10. Set up Google Search Console
Search Console is free. It shows which searches bring people to your site and flags problems Google finds. It’s the first thing I connect after a launch.
Want a second pair of eyes on your website? Send me your link and I’ll tell you what I’d fix first. You can also see how I build websites for Surrey businesses.
