For years, business owners have asked me the same question in different ways: “Where do I even start with marketing?” The honest answer never fit into a coffee chat, so I wrote it down. The result is a free book called Noticed, Trusted, Chosen: The 2027 Marketing Playbook.
It is 94 pages of plain-language marketing, from flyers and referrals to SEO, AI search, social media, email, ads and a 90-day plan. No jargon, no made-up statistics and no secret formula. Just what works, and how to do it.
The big idea in one sentence
Every customer makes three decisions before they buy from you. First they have to notice you. Then they have to trust you. Then they have to choose you over every other option, including doing nothing. When marketing “doesn’t work,” one of those three steps is almost always broken. The book shows you how to find the broken step and fix it.
What’s inside
The book has five parts and 19 chapters:
- The Foundations: knowing your customer, positioning, offers people say yes to, brand and copywriting.
- Traditional Marketing in 2027: word of mouth, referral partners, print, signs, events and local media, and how to connect them to online.
- Digital Marketing: websites that convert, SEO and local search, showing up in AI answers, social media, content, email and paid ads.
- AI and the New Rules: using AI as an assistant without sounding like a robot, plus privacy and trust.
- Growing: measuring what matters, follow-up and reviews, growing as a marketer, and a 90-day plan you can start on Monday.
Mind Challenges to make it stick
Reading about marketing is easy. Thinking like a marketer takes practice. So every chapter includes a Mind Challenge, a short puzzle or real-world scenario you solve before reading the answer at the back. Here is one to try right now:
A café sells a small coffee and a large coffee. Most people buy the small. The owner adds a medium priced just below the large, and suddenly far more people buy the large. Nobody changed the large coffee. What happened?
The answer is in Chapter 4, along with how to use the same idea honestly in your own pricing.
Who the book is for
- Business owners who know they need marketing but don’t know where to start.
- New marketers who want the full picture in one place.
- Students and career changers curious about what marketing really looks like.
- Anyone who has paid for ads, got nothing back, and wants to understand why.
How to get the most out of it
Don’t try to read it in one sitting. Read one chapter, then do its “Do this next” list before moving on. Small steps, done consistently, are how marketing actually works. If you only have an evening, start with Chapter 3 on positioning. It changes how you see everything else.
Get your free copy
The book is free. Enter your first name and email on the book page and the download appears straight away. If you find it useful, the best thank you is to share it with one business owner who needs it.
Get Noticed, Trusted, Chosen free
And if you’d like help putting the playbook into action on your own website, get in touch.
